Massimo Giorgetti had MSGM’s resort lookbook shot in Milan. “Why go for a show in a faraway destination when Milan is so full of beautiful sites?” he reasoned. So he stayed put. Milan is where his brand was built.
To find an artsy angle, he enlisted interior photographer Delfino Sisto Legnani, whose tome Milan Entryways gives a pretty good idea of why Milanese architecture is thought to be so full of hidden gems. Their location of choice was an elegant yet rather demure (a very Milanese situation) hall in the Palazzo Ina, a modernist building designed in the ’50s by architect Piero Bottoni. Giorgetti, who has never met a color he doesn’t like, loved the pastel hues of the tiny mosaic tiles covering walls and pillars. “I thought they were molto MSGM,” he said.
